TRAVERSE CITY, Mich. — It has been over a year since BATA introduced its innovative service model, launching Phase 1 of the new system in May 2013. This first stage focused on most initiatives outside of the city, including Village Loop and Link services as well as Dial-a-Ride improvements. Phase 2, launching November 1, introduces more effectual stop locations on BATA’s City Loop bus routes. This Loop system revision, primarily within the City Loops, produces more effective route patterns and stop locations.
Over the past nine months, BATA gathered public opinion and feedback from passengers, affinity groups, and stakeholders, as well as consulted with transit planners and other larger public transit system representatives on the effectiveness of BATA’s five City Loop routes (and their stop locations). Open meetings allowed for the public to share concerns and suggestions – as has been sourced in past BATA initiatives – that helped to determine how the new routes would be designed.
“As a customer-focused organization, passenger input is critical in our planning process, since our customers are directly affected by route revisions and other improvements made to our system,” states BATA Executive Director Tom Menzel. “We combine extensive community feedback with data gathered from our mobile data terminals that have been recording ridership data since 2012. In addition to public feedback, this new technology has been a vital source of information in the development of our route planning process.”
After reviewing all feedback and data, BATA created a revised City Loop system. The improvements are varied:
BATA will be holding two public meetings to allow for passenger and stakeholder questions about the new City Loop routes and stop locations:
• Wednesday, October 8, 5:00-6:00pm at the Hall Street Transfer Station (115 Hall St. in Traverse City)
• Thursday, October 16, 10:30-11:30am at the Hall Street Transfer Station
More details on BATA’s new City Loop routes can be found at bata.net (including maps and schedules) or by calling customer service at 231.941.2324. Brochures will be available at the public meetings or in the Hall Street and Cass Road Transfer Station lobbies beginning October 20.
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