BATA to roll out revisions to City Loop routes November 1


Matt, who uses a wheelchair, shows the BATA bus driver his bus pass on the bus lift.TRAVERSE CITY, Mich. — It has been over a year since BATA introduced its innovative service model, launching Phase 1 of the new system in May 2013. This first stage focused on most initiatives outside of the city, including Village Loop and Link services as well as Dial-a-Ride improvements. Phase 2, launching November 1, introduces more effectual stop locations on BATA’s City Loop bus routes. This Loop system revision, primarily within the City Loops, produces more effective route patterns and stop locations.

Over the past nine months, BATA gathered public opinion and feedback from passengers, affinity groups, and stakeholders, as well as consulted with transit planners and other larger public transit system representatives on the effectiveness of BATA’s five City Loop routes (and their stop locations). Open meetings allowed for the public to share concerns and suggestions – as has been sourced in past BATA initiatives – that helped to determine how the new routes would be designed.

“As a customer-focused organization, passenger input is critical in our planning process, since our customers are directly affected by route revisions and other improvements made to our system,” states BATA Executive Director Tom Menzel. “We combine extensive community feedback with data gathered from our mobile data terminals that have been recording ridership data since 2012. In addition to public feedback, this new technology has been a vital source of information in the development of our route planning process.”

After reviewing all feedback and data, BATA created a revised City Loop system. The improvements are varied:

  • An additional Route, City Loop Route 6, was created. This route addresses the demand for cross-town travel within Traverse City and provides a number of transfer options along the route. This Loop allows for new passenger connections throughout the city so riders do not have to travel to Hall Street or Cass Road transfer stations

  • City Loop Route 5 now enjoys expanded service. BATA has added a bus to the route so these stops are now serviced every 30 minutes instead of every hour

  • BATA ensured that all highly used stop locations were kept on the route maps, but stops with low usage were eliminated and replaced with new, more in-demand stops

  • BATA will continue to work with the City of Traverse City on bus stop accessibility for all passengers with the monitoring of BATA parking spaces (ensuring these spots are vehicle-free), creating curb cuts and ramps to improve accessibility, and strengthening snow removal procedures

  • A few minor additions were made to select Village Loop routes to provide coverage to area “hot spots” such as the YMCA, South Cass Corridor, and the Arbors apartment complex

  • Village Loop hours will be expanded: midday services will go from every other hour to hourly stops

  • Weekday and weekend service hours will not change

“Our new schedule with new stop placements will help to keep BATA buses on time while focusing on passenger demand,” shares Yaroch. “That was the primary goal of Phase 2: efficiency and effectiveness. Our passengers and stakeholders once again prove that this system works. Asking our public how they can best be served supports increases in ridership and guest satisfaction.”

BATA will be holding two public meetings to allow for passenger and stakeholder questions about the new City Loop routes and stop locations:

• Wednesday, October 8, 5:00-6:00pm at the Hall Street Transfer Station (115 Hall St. in Traverse City)
• Thursday, October 16, 10:30-11:30am at the Hall Street Transfer Station

More details on BATA’s new City Loop routes can be found at (including maps and schedules) or by calling customer service at 231.941.2324. Brochures will be available at the public meetings or in the Hall Street and Cass Road Transfer Station lobbies beginning October 20.





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